Midea, The Leading Home Appliances Brand Brought The Best ASEAN Football Tournament to Millions of Fans at Home

Pratiwi - Sabtu, 08 Januari 2022 14:20 WIB

SINGAPORE (sijori.id) - Midea, one of the world's leading home appliances brands and official sponsor of the ASEAN Football Federation (AFF) Championship – commonly known as the AFF Suzuki Cup 2020 – welcomes winner Thailand to the AFF hall of fame.

Amid the pandemic, the tournament was postponed twice before taking place December 5, 2021 to January 1, 2022 in Singapore. A total of 10 teams vied for the title over 26 games and with more than 500 million fans across ASEAN tuning in from home. In the final, Thailand came face to face with Indonesia before taking home the coveted trophy.

"We are thrilled to be able to showcase our brand and products across the region through unparalleled levels of exposure and countless fan engagement initiatives," said Jackie Huang, General Manager of Midea International Business Asia & Pacific Region. "Midea is the world's leading Air Treatment brand and Small Cooking Appliances brand, as well as #1 Air Coolers, #1 Cooling Fans and #1 Rice Cookers brand. As one of the best brands in consumers' homes, it was therefore fitting that Midea brought the best of ASEAN football into millions of passionate fans' homes too. In the spirit of supporting the best of the best, we also sponsored the Golden Boot award for the top goal scorer during the tournament. This year we had four winners, all scoring four goals each from Thailand, Philippines and Malaysia."

Throughout the tournament, Midea engaged with millions of fans through multiple online and social media initiatives. Ahead of this year's 11.11 shopping carnival, Midea rolled out an interactive #HomeOfTheBest11 online campaign, which put the power into fans' hands as they voted for the best 11 all-star players in ASEAN football history. On both Midea and AFF's social media channels, the #HomeOfTheBestGuess campaign invited fans to guess the scores of upcoming matches. After each game, Midea ran the #HomeOfTheBestMoments campaign with recaps and highlights while showcasing the best Midea products. Meanwhile, the #MideaHomeChallenge on TikTok in Indonesia and Malaysia enjoyed the biggest reach and engagement with billions of views.

The Midea brand was also prominently featured on perimeter advertising boards, in-stadia TV commercials, the tournament's digital channels and official tournament collateral.

AFF President, Major General Khiev Sameth, shared, "We are honored to have worked with Midea this year in bringing the game to millions of supporters, while helping them to expand the brand's reach and exposure. We look forward to another opportunity for partnership as we continue to empower football fans with the spirit of unity and passion together."

Editor: Pratiwi
Tags mideaBagikan